Got to do this awesome bit of photoshoppy type-play goodness thanks to the new art director at Austin Monthly, Liz MacFarlane. She is my former desk-mate at Spin Magazine, and a super talented designer, I can't wait to see what she's going to do now that she's got the rudder of a ship.
Here's the source image I used. I got all my type direction from Liz, using available letters to make new ones. I tried my best to keep some of the small details like the pipe connectors between the neon letters. The photographer provided the sky shot that I used in the background as well. (I'll post that credit when I can get it from Liz.)