Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, May 5, 2010

Burton-Ize

The final project I am giving my Digital Imaging students at City Tech is to "Burton-Ize" a self-portrait. We are teaching to a "Core Text" at City Tech this semester and the Core Text is Tim Burton. They chose Burton because of the coinciding show at MoMA and the release of his version of Alice in Wonderland. Visually I figured this would be something both challenging and fun for the students to do as they yearn for the freedom of Summer vacation.

So much fun that I did a quick one of myself this morning:
The assignment can be found at the wordpress site I have been keeping for the class:
http://adv1260.wordpress.com/
Oh, and this here is the original:

Thursday, December 17, 2009

A Finer Line

Why is this referred to as "trick photography" and not retouching? 20/20 has spent a good amount of time putting together a report on what is essentially false advertising - an altered (photoshopped, retouched, whatever) picture standing in for a lesser reality. The are calling it trick photography, which implies that we as viewers are being tricked? Why is this language so different than the language they use when reporting on the retouching of female models? Is it somehow offensive to our cultural sensibilities to think that we could be tricked by a fashion photo, but acceptable and understandable that we would be tricked by an architectural one? Does it say something about what we think we want? What are the cultural politics of desire that are at work here that we would differentiate so completely between two acts that are the same: altering a photograph.

The net result is also the same - the alteration is used to enhance and entice, to put forth an ideal version of what really exists, whether that is a fashion model or a Bahamian resort. The closest they come to conflating the argument with the fashion retouching brouhaha is the weight loss advertisements, but with those they focus more on the fact that the images were stolen.

The caption for the video segment reads, "From hotel to weight-loss ads, photos altered for perfect results." 20/20's thesis for this type of photo alteration is "buyer beware", rather than responsible advertising or labeling of altered photos.


http://www.abcnews.go.com/2020/beware-trick-photography-staple-online-ads/story?id=9215461

Tuesday, December 15, 2009

ID magazine has fallen

According to reports ID magazine is the next to fold. The oldest design magazine in the United States will be no more after they ship the February issue (I think). Having worked in print for the last 9 (nearly 10) years, it is a bizarre thing to see all of these seemingly staunch icons falling one by one to the economic tide.

On the flip side of that, there seem to be some new things in print, like the San Fransisco Panorama, from McSweeny's. Printed in 4-colors in broadsheet tabloid format, it looks like a pretty impressive specimen. Even the advertisements seem to be custom-made for this particular publication. Who knows if this is a viable effort in the long-term, but it is nice to see people putting new and interesting things out there in the physical world.


(image via notcot)