Thursday, October 28, 2010

The Future of Print

So many articles being published titled, "The Future of Print" or proclamations being made that, "PRINT IS DEAD!" These seem to only lead to reactions of one of two extremes - rigid defense that print is not going anywhere or demands for everyone to get with it and scrap the presses and move to digital-only models.

Does anyone consider the future of ALL printed stuff? In every "the future of print?" article I read, book people only think about books, magazine people only about magazines, newspapers only about newspapers. The business models are obviously different, but the method of production and distribution and consumption are the same. People can't see the forest for the pulped trees.

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