My friend Aaron has a blog about food called, "Always Eating". I realized while clicking on some of the settings tabs on this blog that he's using a default theme for his icon and branding. Something clicked, and I immediately got a couple of ideas for logos and type treatments for this. I think the combination of 'A' and 'E' together just lends itself well to graphic treatments. Above are the early results. Will post finals when they are finished.